5 noteworthy moments from 2021 a/w seoul fashion week
Apr 9, 2021
By Rae Love
After the COVID-19 pandemic canceled the 2020 A/W Seoul Fashion Week last March, the fashion week showcasing the A/W 2021 collections was recently held, reaching a large global audience online. Some 43 designers South Korean fashion designers, including the brand ul:kin which showed at NYFW A/W 2021 in February participated in this year’s event.
While Seoul Fashion Week has come and gone and this A/W 2021 delivered an especially eclectic mix of fashion moments to unpack. In case you missed anything, here are the five most noteworthy moments you need to know about now.
1. The Return of the supermodel, Lee Jong Suk
Lee Jong Suk stunned fans across the globe with his surprise appearance on the runway at Seoul Fashion Week. Lee opened and closed the show for designer Go Tae Yong in a stunning ensemble with his free-flowing long hair.
2. Upcycled Textiles
Holy Number 7, Hanacha Studio, ul:kin, KWAK HYUN JOO COLLECTION, PARTSPARTS, and RINJEON, introduced the concept of sustainability or eco-friendliness as a part of their collections for SFW. This is the largest number of brands to do this at Seoul Fashion Week EVER.
3. New locations
With support from the Seoul Metropolitan Government, SFW turned to new locations that encapsulate the diverse charms of Seoul and allowed new energy for designers. SFW runways spanned the National Museum of Korea, National Museum of Modern and Contemporary Art (MMCA). How cool is that?!
4. High production value
Designers failed to disappoint in their efforts to merge fashion with the rich history and culture of the city. Some opted for a post-pandemic party atmosphere others took us to a meditative state, all while utilizing drones to display sweeping panoramic views of Seoul’s beautiful cityscape.
5. Slouchy styles ruled the streets
Even though it was an on:tact (no live audience) event, fashion influencers were still out in force, showcasing their best street styles throughout the week-long event. Minimal colors and denim ruled both the runway and the streets as influencers traded their skinny jeans for more slouchy styles and tucking them into knee-high boots.
The next edition of Seoul Fashion Week will be in October 2021, and organizers hope to have live audiences once again.
Written by Rae Love
Rae Love is a freelance writer covering all things Hallyu. Her current bias is Jang Ki Yong and ults are Yoo Kihyun and Seo Kang Joon. She is also a fashion photographer. When she's not writing or binge-watching K-dramas, chances are you'll probably find her sweating her way through a K-Pop dance workout, or playing with her cats, Phoenix and Dallas. Make sure you follow @kindofvoguish on Instagram!